FOR IMMEDIATE RELEASE

Yesway Honored as the 2023 Top Women in Convenience Corporate Empowerment Award Winner by Convenience Store News

The award recognizes the company’s commitment to strengthening gender equality.

 

Fort Worth, Tex. – October 16, 2023 – Yesway, one of the fastest-growing convenience store operators in the United States, is pleased to announce that it has been honored with the Convenience Store News 2023 Top Women in Convenience (TWIC) Corporate Empowerment Award. This prestigious accolade recognizes Yesway’s commitment to fostering gender equality and empowerment within its organization. The award was accepted by Yesway CEO Tom Trkla on behalf of the company at the 10th annual TWIC Awards Gala, held earlier this month during the 2023 NACS Show in Atlanta, Georgia.

 

Now in its second year, the TWIC Corporate Empowerment Award honors a convenience retail company that commits to gender equality, paves the way to empower women in leadership roles and is a champion for the inclusion of women in the goals and vision of the enterprise. Yesway’s dedication to cultivating an inclusive workplace, as well as its commitment to empowering women in leadership positions and creating a culture of diversity and inclusion has earned it this esteemed recognition.

 

Upon receiving the award, Mr. Trkla expressed his gratitude, saying, “Thank you, Convenience Store News, for this incredible honor. It is with immense pride and gratitude that, only seven years after starting our company, I accept the 2023 Top Women in Convenience Corporate Empowerment Award on behalf of Yesway. This award recognizes a commitment that runs deep within our organization, a commitment to gender equality that we believe is not just the right thing to do, but also essential for the success of our business.”

 

At Yesway, diversity, inclusion, and equity stand as the cornerstones of its workplace and its mission to create a culture that fosters diversity of thought, challenges the status quo, and promotes gender equality at every level. Key initiatives include merit-based and gender-blind hiring practices, a strong bias towards promoting from within, and education and skill-building programs that empower female leaders to excel in their roles. The company is also dedicated to giving women a voice at every level of the organization, fostering an environment where all voices are heard and valued. This commitment has led to improvements in morale, employee retention, and customer engagement.

 

“My heartfelt thanks and congratulations to the women at Yesway who have been named Top Women in Convenience this year, including Bonnie Ascioti, Director – Corporate HR, honored as a Senior Level Leader, and Marketing Coordinator Evelyn Alba, named a Rising Star, as well as past TWIC honorees Jasmine Struble, Category Manager, Foodservice; Dana Renfro, Category Manager; Lisa Ham, Director of Merchandising and Space Planning; and, Ericka Ayles, Managing Director and Chief Financial Officer,” said Mr. Trkla. “I am honored to work with all of you. Thank you for all that you do in service to our customers and your colleagues every day.”

 

He concluded, “Thank you once again, Convenience Store News, for recognizing the importance of women in our industry. Together, we will continue to champion gender equality, not just in our company but throughout the convenience retailing sector.”

 

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 441 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

 

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FOR IMMEDIATE RELEASE

 

Yesway’s Celebration of the 50^th Anniversary of Allsup’s World Famous Burrito Continues with New Direct-to-Consumer Offerings

 

The company’s legendary Burritos, “Chimis”, and Sauces

are now available to purchase online

 

Fort Worth, Tex. – September 18, 2023 – As part of its year-long 50^th Anniversary celebration of the World Famous Allsup’s Burrito, Yesway today announced that the delectable, deep-fried delights, along with Allsup’s Taco Sauce, and Salsa, are now available to purchase online.

 

Allsup’s began serving its delicious Beef and Bean Burritos in 1974 and holds the distinction of being the first convenience store to deep fry burritos. Each and every one is handmade with slow-cooked beans, beef, cheese, a special blend of spices and then wrapped with care. They have become a staple among enthusiasts not only in the U.S. but around the globe, with the company selling 27 million burritos each year in its stores.

 

While Allsup’s burritos are available at all 441 Yesway and Allsup’s stores in the nine states in which it operates, this announcement marks the first time that the beloved savory snack has been made available for online purchase. Allsup’s burrito aficionados will now be able to enjoy the legendary c-store snack in their own homes, made with the same love and care as those sold in-store, offering loyal customers the opportunity to enjoy their favorite burrito even more often.

 

Allsup’s World Famous Burritos and “Chimi” Chimichangas are available to order in multiple sizes, including 6-pack, 12-pack, 24-pack, and 48-pack. For the superfan, Allsup’s Beef and Bean burritos can also be ordered as a 72-pack. Allsup’s Taco Sauce and Allsup’s Salsa are available online as well, individually in the 2-pack or 4-pack size, or as a mixed set including a 2-pack of each. To order, please visit allsups.com/shop/.

 

And for those ultra fans who want to share their devotion to the Allsup’s Burrito with friends and family, not only can they now purchase Burritos, “Chimis”, and Sauce online, but Yesway and Allsup’s brand merchandise, gear, and apparel – everything from limited edition 50th Anniversary t-shirts, to hats, koozies, even Allsup’s Burrito blankets and pillows –  are also available at shopyeswayallsups.com/.

 

More promotions and events in honor of the 50^th Anniversary milestone are planned and will be announced throughout the coming year.

To find the Yesway or Allsup’s store closest to you, and to register for Yesway and Allsup’s Rewards, please visit Yesway.com/locations or Allsups.com/locations.

 

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 441 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

 

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FOR IMMEDIATE RELEASE

 

Yesway Celebrates the 50^th Anniversary of its

World Famous Allsup’s Burrito – “The Legendary OG”

 

A full year of festivities in honor of its legendary tasty treat kicks off in September

 

Fort Worth, Texas – September 12, 2023 – Yesway, one of the fastest-growing convenience store operators in the United States, is kicking off a yearlong celebration of the World Famous Allsup’s Burrito in honor of the delectable, deep-fried delight’s 50^th Anniversary. Fans around the world are invited to join Yesway in paying tribute to the legendary OG burrito that has been satisfying taste buds for five decades.

 

The legend of the Allsup’s burrito started in New Mexico with an appetizing accident when baked burritos made their way into a doughnut fryer in 1974. When Mr. Lonnie Allsup, the chain’s founder, saw that customers could not get enough of the deep-fried, golden, tortilla-wrapped burritos, a classic was born that lives on to this day. Allsup’s was the first convenience store to deep fry a burrito, and it is no exaggeration to say that people love them. Fifty years later, Allsup’s World Famous Burrito is available at all 441 Yesway and Allsup’s stores in nine states: Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. The company sells 27 million burritos each year.

 

Each and every Allsup’s Beef and Bean Burrito is handmade with slow-cooked beans, beef, cheese, and a special blend of spices, and then wrapped with care. Purists enjoy them, along with Allsup’s Hatch Green Chile and Cheese Burrito and the Allsup’s “Chimi” Chimichanga, topped with Allsup’s Taco Sauce —others prefer ranch dressing, even mustard.

 

The Allsup’s burrito hasn’t just moved loyal fans to stop in again and again for their favorite savory snack—it’s also inspired at least one love song, by singer-songwriter Aaron LaCombe, “Ode to the Allsup’s Burrito”, and hundreds of thousands of social media posts. Fans celebrate their graduations and proms with photo shoots including Allsup’s World Famous Burritos at their local stores; others have dressed as Allsup’s Burritos for Halloween. Some fans have made the commitment to permanently enshrine their devotion with Allsup’s Burrito tattoos. The deep-fried deliciousness has even made it onto the menu at numerous weddings.

 

Yesway, the parent company of Allsup’s is proud of the top-quality service each of its team members offers to customers. “It is a foundational principle for our company that Yesway and Allsup’s convenience stores should be more than just a place to grab a quick snack—they should be a vital part of the communities we serve,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “While Allsup’s World Famous Burritos may be one reason our guests keep coming back, it is the dedicated, friendly team members who greet and serve our guests each day, a number of whom have been part of our team for 25, 35, 40 years and even longer, who are the primary reasons. It is their efforts, and the care they put not only into each Allsup’s Burrito, but into taking care of our customers and communities of which we are most proud.”

 

To kick off the celebrations of this milestone year, all of the company’s stores are currently featuring a special offer for Yesway and Allsup’s Rewards members, get a Tallsup fountain drink for 50¢ when purchasing two Beef and Bean Burritos. More promotions and events will be announced throughout the coming year.

To find the Yesway or Allsup’s store closest to you, and to register for Yesway and Allsup’s Rewards, please visit Yesway.com/locations or Allsups.com/allsups-locations/. Yesway and Allsup’s brand merchandise and apparel are also available at shopyeswayallsups.com/.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 441 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

 

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FOR IMMEDIATE RELEASE

Yesway’s Texas Strong Fundraising Campaign Achieves $200,000 Charitable Donation Goal in Partnership
with Supplier Partners and Customers

Donations will benefit local charities and civic organizations in Matador, Hawley, and Perryton, Texas, whose communities were tragically impacted by recent tornadoes.

(FORT WORTH, Texas – August 23, 2023) – Yesway, one of the country’s fastest-growing convenience store chains, today announced that through the generosity of its supplier partners, and loyal Yesway and Allsup’s customers and employees, it has achieved the $200,000 goal it had set for its latest Texas Strong fundraising campaign.

Yesway launched the Texas Strong fundraising campaign with an initial commitment to donate $100,000 to extend support and aid to the communities affected by the catastrophic tornadoes that struck the towns of Matador, Hawley, and Perryton, Texas in late June, which are among the communities the company serves in the state.

“We deeply empathize with the hardships the people of Matador, Perryton, and Hawley are facing, and this contribution is intended to help alleviate some of the more immediate burdens and provide a steppingstone towards recovery and rebuilding,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway.

He continued, “Yesway and Allsup’s supplier partners including ABI-Budweiser ($15,000), Delek US Holdings ($10,000), M&H Ice ($10,000), Swedish Match ($10,000), Valero ($10,000), East Texas Sales & Service ($3,000), Vibez Sunglasses ($1,000), SOCi ($250), and Westport Solutions ($200), have been amazingly generous in joining us in raising funds and making donations, as have our loyal Yesway and Allsup’s customers and employees, who collectively donated $28,359. We extend our heartfelt gratitude to all those who have contributed. Their generosity, passion, and hard work will make a tangible difference in the lives of those impacted by these recent events. Together, we have demonstrated the true spirit of compassion and community.”

Among the civic organizations and local charities who will be beneficiaries of Yesway’s Texas Strong fundraising campaign are:

• Panhandle Community Services
• Amarillo Area Foundation – Benefits Perryton
• Jireh Outreach Ministries – Foodbank
• Perryton – Mercy Chefs Mission is to Feed People
• Patriotic Hearts
• Happy State Bank, Matador
• The Community Foundation of West Texas (CFWTX) Matador Tornado Fund
• Salvation Army of Lubbock
• City of Hawley – Storm Relief
• Canadian River Beach Club – 15th Annual Calf Fry Festival to benefit recovery in Perryton

If you would like to join Yesway in supporting these groups, we encourage you to contact them directly.

“Again, we are truly grateful to our supplier partners, and customers and employees for their generosity and thank them all for joining us in supporting these communities that our customers, team members, neighbors, and fans call home,” Mr. Trkla concluded.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 440 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading foodservice offering – featuring Allsup’s famous deep-fried burrito – and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Southwest and Midwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. To learn more about Yesway, visit www.yesway.com.
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FOR IMMEDIATE RELEASE

 

YESWAY JOINS WITH NACS TO GIVE HIGH FIVES FOR HEROES ON

24/7 DAY AT ALL YESWAY AND ALLSUP’S STORES

 

Fifth annual event celebrates first responders, medical, and emergency professionals while  raising disaster relief funds for the American Red Cross

 

(Fort Worth, Texas – July 17, 2023) – Yesway, one of the country’s fastest growing convenience store chains, with stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, is celebrating hometown heroes and joining more than 30,000 convenience retailers and suppliers across the United States to celebrate 24/7 Day.

Held annually on July 24, 24/7 Day was created to highlight the partnership between first responders, medical, and emergency professionals, and convenience stores. Hosted by the NACS Foundation, the event also helps raise awareness and donations for the Red Cross and spotlights the convenience store industry’s important role in supporting disaster relief and crisis situations.

 

Convenience stores are community stores: 93% of Americans live within 10 minutes of a convenience store. There are 150,000-plus convenience stores in the United States, and cumulatively, the industry serves approximately 160 million customers per day, sells 80% of the fuel purchased in the country, and donates more than $1 billion a year to charitable causes.

Yesway is supporting this year’s 24/7 Day at its Yesway and Allsup’s store locations by offering a free any size dispensed beverage or coffee, plus a complimentary bag of any 2.75 ounce Yesway Potato Chips, to any firefighters, doctors, nurses, health practitioners, Red Cross volunteers, and 911 professionals in uniform or with a badge* – to thank them for all they do to ensure people do not face disasters alone.

Yesway also encourages community members to take part by sharing real stories and appreciation for hometown heroes on social media using the hashtag #247Day.

“At Yesway, we believe that supporting the communities we serve is essential,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway.  “We are proud to join with the NACS Foundation and our colleagues in the convenience store industry to celebrate 24/7 Day. We are thankful for all of those who work tirelessly to make a difference in the lives of our fellow citizens and communities every day.  Every community has its share of these truly special individuals, and we want to acknowledge and support them and the excellent work they are doing.  On behalf of everyone at Yesway and Allsup’s, we would like to thank our hometown heroes again in 2023 on 24/7 Day.”

People are impacted by emergencies every day, including the communities that Yesway and Allsup’s serve:

• Every day, nearly 20,000 people receive assistance from the American Red Cross — that’s nearly 1,000 people helped every hour of the day.
• Every Red Cross donation helps change lives, and an average of 90 cents of every dollar the Red Cross spends is invested in delivering care and comfort to those in need.

“We hope you will join us in supporting the incredible community heroes who work tirelessly to lift up and help others during disasters and other crises,” said Nathan Measom, Director of Cause Marketing for the American Red Cross. “We are grateful for this continued partnership, which is a unique celebration of those on the front line and the stores that support them. Along with the NACS Foundation, we look forward to giving a much deserved and well-earned high five to so many on this fifth 24/7 Day.”

“Just like first responders, convenience stores and their workers provide essential services, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said Stephanie Sikorski, Executive Director of the NACS Foundation. “So much of the work that both first responders and convenience store workers do is not seen by the public. This celebration was created to shine a bright light on their service, showing them we see how much they do, and saluting them for their incredible efforts.”

*Offer valid on July 24, 2023 only.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 439 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading foodservice offering – featuring Allsup’s famous deep-fried burrito – and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Southwest and Midwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. To learn more about Yesway, visit www.yesway.com.

About the NACS Foundation

NACS Foundation is the 501(c)3 charitable arm of NACS, the global industry association dedicated to advancing convenience and fuel retailing. In partnership with fuel retail, convenience and suppliers across the U.S., the NACS Foundation propels brighter futures by unifying and amplifying the philanthropic and charitable activities of the industry in communities across America. To learn more, visit conveniencecares.org, or visit us on Facebook at @TheNACSFoundation and Twitter at @NACS_Foundation.

About American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

FOR IMMEDIATE RELEASE

 

Contact:  Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com

 

Yesway Offers Support to the Matador, Perryton, and Hawley, Texas Communities Through Its Texas Strong Fundraising Campaign

 

Customers and supplier partners are invited to join and donate

at all Texas Yesway and Allsup’s store locations

 

(Fort Worth, Texas – June 22, 2023) – Yesway, one of the country’s fastest growing convenience store chains, today announced its Texas Strong fundraising campaign will provide support through a donation of $100,000 to the Matador, Perryton, and Hawley, Texas towns that have been so tragically impacted as the result of catastrophic tornadoes that struck these towns over the last week bringing loss of life, home, and community to many.

Perryton, a rural Texas Panhandle town of approximately 8,000 was hit on June 15^th, with Matador, a small town of 600 nearly flattened on June 21^st, with at least four lives lost and dozens injured.  In Hawley, an even smaller town of only 584 where the local Allsup’s serves as a community hub, the effect of the tornadoes has been devastating.

Through July 31, 2023, Yesway and Allsup’s customers in Texas will have the opportunity to make $1.00, $5.00, $10.00 (or larger) donations at checkout.

 

“Everyone at Yesway feels compelled to support our friends and neighbors who live and work in Matador, Perryton, and Hawley,” said Tom Trkla, Yesway’s Chairman and Chief Executive Officer. “We are donating $100,000 to benefit the families and community members who have been affected by these disastrous tornadoes. We ask our Yesway and Allsup’s customers to join us by making donations at our stores. We also invite our supplier partners to join with us in raising funds for our affected communities. Every generous donation will help us to achieve our goal of raising $200,000 for those who have been affected.”

To find the Texas Yesway or Allsup’s store closest to you where donations to Yesway’s Texas Strong Fundraising campaign can be made, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Supplier partners who would like to join Yesway’s fundraising efforts in Texas, please contact Derek Gaskins at derek.gaskins@yesway.com.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 439 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading foodservice offering – featuring Allsup’s famous deep-fried burrito – and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Southwest and Midwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. To learn more about Yesway, visit www.yesway.com.

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