An Open Letter to Allsup’s Loyal Customers

November 19, 2019

On behalf of all of us at Yesway, I want you to know how excited we are to be joining together with Allsup’s, one of the most iconic and beloved convenience store chains in the country.   

We are honored that Barbara and Mark Allsup selected us to be the future custodian of their brand promise and legacy, which Lonnie and Barbara Allsup started over 63 years ago with the opening of their first store in Roswell, NM.  We take this responsibility very seriously and pledge to all of Allsup’s loyal customers that what makes Allsup’s so unique and special will not change.  

We look forward to getting to know you, to continuing to offer the amazing products and services you crave, including, of course, the world-famous Allsup’s burrito, and to building on Allsup’s legendary heritage by adding new and exciting customer benefits in the months and years to come.

Thank you for your continued patronage.  We look forward to serving you.


Tom Signature

Tom Trkla
Chairman and Chief Executive Officer
Yesway Convenience Stores