FOR IMMEDIATE RELEASE
YESWAY JOINS WITH NACS TO GIVE HIGH FIVES FOR HEROES ON
24/7 DAY AT ALL YESWAY AND ALLSUP’S STORES
Fifth annual event celebrates first responders, medical, and emergency professionals while raising disaster relief funds for the American Red Cross
(Fort Worth, Texas – July 17, 2023) – Yesway, one of the country’s fastest growing convenience store chains, with stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, is celebrating hometown heroes and joining more than 30,000 convenience retailers and suppliers across the United States to celebrate 24/7 Day.
Held annually on July 24, 24/7 Day was created to highlight the partnership between first responders, medical, and emergency professionals, and convenience stores. Hosted by the NACS Foundation, the event also helps raise awareness and donations for the Red Cross and spotlights the convenience store industry’s important role in supporting disaster relief and crisis situations.
Convenience stores are community stores: 93% of Americans live within 10 minutes of a convenience store. There are 150,000-plus convenience stores in the United States, and cumulatively, the industry serves approximately 160 million customers per day, sells 80% of the fuel purchased in the country, and donates more than $1 billion a year to charitable causes.
Yesway is supporting this year’s 24/7 Day at its Yesway and Allsup’s store locations by offering a free any size dispensed beverage or coffee, plus a complimentary bag of any 2.75 ounce Yesway Potato Chips, to any firefighters, doctors, nurses, health practitioners, Red Cross volunteers, and 911 professionals in uniform or with a badge* – to thank them for all they do to ensure people do not face disasters alone.
Yesway also encourages community members to take part by sharing real stories and appreciation for hometown heroes on social media using the hashtag #247Day.
“At Yesway, we believe that supporting the communities we serve is essential,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “We are proud to join with the NACS Foundation and our colleagues in the convenience store industry to celebrate 24/7 Day. We are thankful for all of those who work tirelessly to make a difference in the lives of our fellow citizens and communities every day. Every community has its share of these truly special individuals, and we want to acknowledge and support them and the excellent work they are doing. On behalf of everyone at Yesway and Allsup’s, we would like to thank our hometown heroes again in 2023 on 24/7 Day.”
People are impacted by emergencies every day, including the communities that Yesway and Allsup’s serve:
- Every day, nearly 20,000 people receive assistance from the American Red Cross — that’s nearly 1,000 people helped every hour of the day.
- Every Red Cross donation helps change lives, and an average of 90 cents of every dollar the Red Cross spends is invested in delivering care and comfort to those in need.
“We hope you will join us in supporting the incredible community heroes who work tirelessly to lift up and help others during disasters and other crises,” said Nathan Measom, Director of Cause Marketing for the American Red Cross. “We are grateful for this continued partnership, which is a unique celebration of those on the front line and the stores that support them. Along with the NACS Foundation, we look forward to giving a much deserved and well-earned high five to so many on this fifth 24/7 Day.”
“Just like first responders, convenience stores and their workers provide essential services, while also acting as a reliable and safe hub for members of their community to connect, socialize and share,” said Stephanie Sikorski, Executive Director of the NACS Foundation. “So much of the work that both first responders and convenience store workers do is not seen by the public. This celebration was created to shine a bright light on their service, showing them we see how much they do, and saluting them for their incredible efforts.”
*Offer valid on July 24, 2023 only.
Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; firstname.lastname@example.org to arrange interviews. High-resolution images and graphics are available upon request.
About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 439 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading foodservice offering – featuring Allsup’s famous deep-fried burrito – and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Southwest and Midwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. To learn more about Yesway, visit www.yesway.com.
About the NACS Foundation
NACS Foundation is the 501(c)3 charitable arm of NACS, the global industry association dedicated to advancing convenience and fuel retailing. In partnership with fuel retail, convenience and suppliers across the U.S., the NACS Foundation propels brighter futures by unifying and amplifying the philanthropic and charitable activities of the industry in communities across America. To learn more, visit conveniencecares.org, or visit us on Facebook at @TheNACSFoundation and Twitter at @NACS_Foundation.
About American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.