The new store brings Allsup’s favorites to NASCAR and IndyCar fans trackside
(Fort Worth, TX) – April 25, 2023 – Yesway is proud to announce the opening of its newest Allsup’s location at Texas Motor Speedway (TMS) in Fort Worth, Texas. The store officially opened on April 1, 2023, just in time for the busy spring and summer racing season.
Yesway and TMS recently reached a multi-year agreement naming Allsup’s as the new Official Convenience Store of Texas Motor Speedway. The store at TMS is a first-of-its-kind Allsup’s Express Grab & Go concept that offers race fans an opportunity to enjoy Allsup’s World-Famous Burritos, chimichangas and other Allsup’s favorites to keep them fueled up for race day.
"We are thrilled to bring Allsup’s to Texas Motor Speedway and share our brand of hospitality with race fans," said Doug Wald, Chief Retail Operations Officer, Yesway.
"Our stores have been a staple in the Southwest for nearly 70 years, and we’re excited to warmly welcome the hundreds of thousands of NASCAR and IndyCar enthusiasts who visit the Speedway each year," added Brian Ashburn, Yesway’s Senior Vice President of Retail Operations.
The 1,600-square-foot store is located inside Gate 4 on the main concourse at the Speedway, which hosts NASCAR events, IndyCar races, concerts and more throughout the year. Beer and other general merchandise items that people might need at events, like sunscreen, pain relievers, and beverages are among the items available for purchase. Customers who visit the Allsup’s Grab & Go store at TMS will be checked out by employees using handheld card readers rather than traditional cash registers, enabling them to grab, go, and quickly return to enjoying the excitement of auto racing.
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About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 438 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com